Design Digital Experiences That Users Love and Content Teams Can Manage
Crafting seamless user experiences and intuitive information architecture.
Our Approach to UX Design & IA
Our team focuses on user-centered design, ensuring that every digital experience is intuitive and engaging. We specialize in information architecture, content modeling, and creating scalable design systems.
Our Process
We follow a structured process to deliver exceptional design solutions.
Research & Discovery
We conduct user research, stakeholder interviews, and competitive analysis to understand your audience and business goals.
Information Architecture
We create site maps, content models, and navigation structures that make content findable and manageable.
Design & Prototyping
We design wireframes and interactive prototypes, testing with users to validate design decisions before development.
Design System Creation
We build scalable design systems that ensure consistency and accelerate future development.
Our Services
Explore our key offerings
User Research
Deep understanding of your users through interviews, surveys, and behavioral analysis to inform design decisions.
Content Modeling
Structured content architecture that supports omnichannel delivery and editorial workflows.
Design Systems
Comprehensive component libraries and guidelines that ensure consistency across all digital touchpoints.
Frequently Asked Questions
What's the difference between UX and UI design?
UX (User Experience) focuses on the overall journey and how users accomplish goals. UI (User Interface) focuses on the visual elements and interactions. We address both to create experiences that are both usable and beautiful.
How do you handle existing brand guidelines?
We work within your existing brand framework while extending it for digital applications. We can also help evolve brand guidelines to better serve digital experiences.
Do you work with specific CMS platforms?
Yes. Our content modeling and design system work is tailored to your specific CMS, ensuring designs are implementable and content is manageable by your team.
What deliverables can we expect?
Typical deliverables include user research findings, site maps, wireframes, interactive prototypes, design system documentation, and implementation specifications.
Discuss Your Design Needs
Reach out to us to start your project.
Email us at hello@htblue.com
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