HT Blue is a digital experience consultancy that helps organizations create intelligent, human centered, and orchestrated digital solutions. We are committed to respecting your privacy and protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit htblue.com or communicate with us.

If you have any questions about how we handle your personal data, please contact us at hello@htblue.com.

Who We Are

HT Blue operates as an independent digital consultancy focused on AI powered orchestration, digital strategy, and experience design. When we determine the purpose and method of processing your data, we act as a data controller. When we handle personal data for a client project, we act as a data processor and follow the client’s instructions.

Information We Collect

We collect information to help us respond to inquiries, improve our services, and communicate effectively. This may include:

• When you fill out forms on htblue.com, such as the contact form, we may collect your name, email address, company name, and any details you choose to share.
• When you subscribe to our newsletter or updates, we collect your name, email address, and preferences for communication.
• If you apply for a role through our Careers section, we collect your resume and details needed to evaluate your application and communicate with you.
• We use cookies and analytics tools to understand how visitors use our website, including which pages are viewed and for how long. See our Cookie Policy below for more details.
• We may receive publicly available business information, such as professional profiles, to keep our contact records accurate.

How We Use Your Information

We use your personal information to:

• Respond to inquiries and provide requested services
• Communicate with you about projects, events, or updates
• Manage job applications and recruitment
• Improve website performance and user experience
• Analyze trends and engagement to refine our offerings
• Ensure compliance with legal and regulatory obligations

Legal Basis for Processing

We process personal data only when we have a valid reason to do so. This may include your consent, the need to fulfill a contract, compliance with legal obligations, or legitimate business interests such as marketing, website analytics, or IT security. You can withdraw consent at any time by contacting us at hello@htblue.com.

Security

We take appropriate technical and organizational measures to protect your personal data. This includes restricting access to authorized personnel, maintaining secure systems, encrypting communications, and enforcing confidentiality obligations. All employees and partners are expected to uphold HT Blue’s standards for data protection and confidentiality.

Who We Share Data With

HT Blue may share personal data only when necessary. We may share data with trusted third party providers who assist with hosting, analytics, recruitment, or communications. These partners only use your data as instructed by HT Blue. We may also share data with authorities when required by law or in connection with business changes such as mergers or acquisitions.

We do not sell or trade your personal data.

International Data Transfers

Your data may be processed or stored outside your country of residence. When this occurs, HT Blue ensures appropriate safeguards are in place, such as data protection agreements or Standard Contractual Clauses approved by the European Commission.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this notice or to meet legal and regulatory requirements. Once data is no longer needed, it is securely deleted or anonymized.

Automated Profiling

HT Blue may use limited profiling related to email engagement, such as tracking when you open or click links in newsletters. This helps us improve relevance and communication quality. We do not use automated decision making that has legal or significant impact on you.

Your Data Rights

Depending on your location, you may have the right to:

• Access and review your personal data
• Correct inaccurate or incomplete information
• Request deletion of your data where appropriate
• Restrict or object to certain types of processing
• Receive a copy of your data in a portable format
• Withdraw consent for marketing communications

To exercise these rights, contact us at hello@htblue.com. We will respond according to applicable data protection laws.

Residents of the United States

HT Blue does not sell or share personal information as defined by applicable state privacy laws. We also do not sell personal information of individuals under sixteen years of age. Depending on your state, you may have rights to access, correct, or delete your personal information and to request information about how it is used. You may also request that your information be transferred to another provider.

To make a verified request, email hello@htblue.com. We will respond within forty five days unless an extension is required.

Residents of Canada

Residents of Canada have the right to know why and how their personal information is collected and used, to access and correct personal information, to withdraw consent where applicable, and to file a complaint with privacy authorities if needed.

Complaints

If you have concerns about how HT Blue handles your data, please contact us first at hello@htblue.com. You may also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

This Privacy Policy was last updated in October twenty twenty five. HT Blue may update this policy from time to time to reflect changes in practices or applicable laws. We encourage you to review this page periodically to stay informed.

HT Blue Cookie Policy

What Are Cookies

Cookies are small text files stored on your device that help websites function efficiently and provide analytics on user behavior. Other tracking technologies such as pixels or tags may also collect similar information.

How We Use Cookies

HT Blue uses cookies to improve website performance, understand visitor behavior, personalize experiences, and manage analytics. Cookies may be categorized as essential, analytics, functional, or marketing. You can manage or disable cookies in your browser settings at any time.

Contact Us

HT Blue Privacy Office
hello@htblue.com