Sitecore
Our Sitecore Practice and Expertise
Our Sitecore Services
Specialized and Certified in Sitecore AI, XM Cloud, Sitecore XP & XM, CDP & Personalize, Contenthub and Ordercloud
Sitecore Audit & Recovery Missions
We audit your instance for best practices and roadmap the path to a healthy, perfomant Sitecore instance
Personalize + CDP
We're certified and specialize in both Sitecore Personalize and CDP
Sitecore AI
Experts in Sitecore XM Cloud Headless Implementations
Sitecore XP/XM
From v5.3 to v10.4 we have seen every version and implementation in-between. We can support your existing implementation or upgrade you.
Upgrades
We can offer either an upgrade to version 10.4 or a migration to Headless and Sitecore AI. Our experts can guide you through the best roadmap for your specific needs.
Simple Sitecore AI Implementation Timeline (5 Steps)
Discovery and AI Readiness Check
• Review existing XM Cloud setup, components, content model, taxonomies, and workflows • Identify where AI will provide the most value: authoring, tagging, personalization, or analytics • Validate governance, content approval flow, and any compliance constraints (HIPAA, financial, regional) Outcome: Clear AI enablement plan with prioritized use cases
Configuration and Access Setup
• Enable Sitecore AI features within the XM Cloud environment • Configure permissions, roles, and guardrails around AI-assisted authoring • Connect optional data sources such as CRM, analytics, or taxonomy providers Outcome: Sitecore AI is active, secure, and aligned to internal workflows
AI-Assisted Content Authoring Enablement
• Activate AI-assisted authoring for pages, components, and Portable Text fields • Train editors on generating variants, metadata, summaries, and SEO • Validate outputs to ensure they match brand voice and healthcare/regulated needs Outcome: Editors can safely generate content and variants inside XM Cloud
AI-Enhanced Personalization Setup
• Configure predictive audiences, tagging suggestions, and rule recommendations • Establish AI-supported audience segments (geographic, behavioral, referral, service line) • Launch 1–2 AI-suggested personalization tests tied to measurable KPIs Outcome: Personalized experiences running with AI support
Optimization, Governance, and Rollout
• Review results, content velocity improvements, and personalization lift • Tune governance, content ops processes, approval workflows, and AI guardrails • Train a broader authoring team and roll out AI capabilities across more sites or business units Outcome: AI is embedded into normal content operations with a clear scaling path
Q&A
What is Sitecore AI?
Sitecore XM Cloud was rebranded to Sitecore AI in Nov 2025. Built for the world beyond the website, SitecoreAI is a composable SaaS platform featuring the new Agentic Studio and ready-made AI agents that help power real-time personalization, engagement, and conversion across every channel
How does Sitecore AI improve content operations?
It accelerates the content lifecycle with AI-assisted authoring, automated tagging, metadata enrichment, and fast generation of content variants. Editors can create multiple versions of a page, campaign, or module in seconds. Because it is built inside XM Cloud, all generated content follows the organization’s schema, components, structure, and governance, something external tools cannot enforce reliably.
Does Sitecore AI replace personalization?
No. It enhances it. Sitecore AI provides predictive insights, audience scoring, and intelligent suggestions for personalization rules. Instead of relying entirely on manual rule building or guesswork, marketers get AI-driven recommendations that accelerate the setup of personalization while maintaining full control. It becomes easier to create scalable, high-impact audience experiences.
How is Sitecore AI different from Contentstack or Adobe’s AI offerings?
Sitecore AI is deeply connected to the existing content and experience stack. Unlike external AI plug-ins or generic content generators, it understands XM Cloud’s models, components, taxonomies, and personalization framework. It produces structured content that is production-ready. Compared to Adobe, Sitecore’s approach is more agile and less locked behind licensing tiers. Compared to Contentstack, Sitecore AI brings stronger experience, personalization, and analytics synergies. It is specifically optimized for customer experience management, not just headless content.
Will Sitecore AI increase or reduce implementation cost for clients?
Over time, it reduces cost. AI accelerates content migration, page building, content variant creation, taxonomy management, and testing. It shortens timelines and reduces manual lift during both implementation and ongoing operations. Clients still need strategy, governance, modeling, and quality control, but the operational overhead decreases significantly. For large enterprises, especially healthcare, financial services, and government, this can mean millions in saved effort over the lifecycle.
Why work with HT Blue vs a Big Sitecore Agency?
HT Blue exclusively employs highly experienced Sitecore professionals. We are different from a traditional agency that wins the the work with the A team and then transitions in the B team. HT Blue does not maintain a separate B Team or even C teams. Our top Sitecore experts cut their teeth from years of experience at large agency life and leveled up to HT Blue because this opportunity represented the next logical step in their careers. HT Blue is considered an industry leader and gold standard.