
DXPThought LeadershipSanitySitecoreAdobe Experience Manager
When Did CMS Get Renamed DXP? A Veteran's Perspective on Platform Evolution
The shift from CMS to DXP formalized in 2017 when Forrester and Gartner created new analyst categories. But the technology hadn't changed—the marketing narrative had.
Jan 16, 2026• 9 min read

