SitecoreDXP+2 more
Sitecore's Big Bet on Microsoft Foundry
Sitecore's adoption of Microsoft Foundry for agent orchestration may be the smartest platform decision from a DXP vendor in years. Here's why this architectural choice matters.
8 min read
The Arch of the North
Sr Solution Platform Architect at HT Blue
“An idiot admires complexity. A genius admires simplicity.”
Daniel William, known as The Arch of the North, is a platform architect with more than thirty years of experience building and shaping the digital experiences that power global brands. He has worked with every major platform in the industry including Sitecore, AEM, Optimizely, and Drupal, bringing structure, strategy, and balance to complex ecosystems.
Based in upstate New York, Daniel draws inspiration from the quiet strength of the Adirondacks. His work blends technical precision with a craftsman’s care for simplicity and endurance. When he steps away from architecture diagrams, you will find him riding his snowmobile across frozen trails or spending time by the lake with family and friends.
Areas of Expertise
DXPCMSPlatform Architecture
Articles by The Arch of the North
14 articles
MigrationsArtificial Intelligence+1 more
The Uncomfortable Truth About "AI-Powered" CMS Migrations
The Uncomfortable Truth About "AI-Powered" CMS Migrations In thirty years of building on enterprise platforms, I've learned to spot the difference between...
10 min read
MigrationsCase Studies
When the Right Platform Costs Nothing: A WordPress Migration Story
How a small business eliminated $89 monthly hosting costs, achieved 96 PageSpeed scores, and completed their WordPress to Sanity migration in under 30 days with complete creative freedom.
8 min read
Thought LeadershipSanity+3 more
The Accelerator Trap: How "Reusable" Code Became Yesterday's Technical Debt
Agency accelerators promise faster deployment, but modern platforms evolve so rapidly that "reusable" code becomes technical debt before launch. Here's why HT Blue builds differently.
8 min read
DXPAdobe Experience Manager
Why Your AEM Instance Crawls: The Top 5 Performance Killers and How to Fix Them
The Arch on the North is an expert in page speed and platform performance. He will walk through the top performance tweaks we make to every instance.
11 min read
DXPThought Leadership
When Legacy Systems Reveal Their True Cost: Our Adobe CQ5 Replatform Journey
Exploring the hidden costs of legacy systems and the journey to modernize with a headless architecture.
6 min read
SanityDXP+1 more
10 Lessons Learned from a Massive AEM to Sanity Replatform and Content Migration
A frank account of migrating from Adobe Experience Manager to Sanity, covering content modeling pitfalls, migration strategies, and the organizational transformation required.
9 min read
DXP
SitecoreAI: Cutting Through the Hype
SitecoreAI The Arch of the North, shares his insights on how this groundbreaking AI platform will revolutionize digital experiences, lending technical precision with strategic innovation.
5 min read
DXPThought Leadership+1 more
Origin Story of Headless CMS
The Arch of the North gives a history lesson on the Origin Story of the Headless CMS. The architecture has been around decades before the term was coined.
13 min read
DXP
Next.js App Router Support Lands in the Sitecore Content SDK: A New Chapter for Composable Speed
The Arch of the North reflects on Sitecore’s new Content SDK v1.2 bringing full Next.js App Router support, faster streaming, server components, and a glimpse into the future of composable.
3 min read
DXPThought Leadership
The Platform Paradox: Why Choosing a DXP Feels Overwhelming and How to Fix It
Choosing a digital experience platform can feel overwhelming. The Arch of the North explains how HT Blue helps clients align goals, team, and budget.
4 min read
DXP
A Look at Adobe Experience Manager as a Cloud Service
Adobe Experience Manager as a Cloud Service redefines enterprise content delivery with continuous updates, built-in scalability, and automation.
3 min read
Artificial IntelligenceDXP+2 more
Inside Optimizely Opal and Gemini AI: How Agentic Intelligence Is Redefining Marketing Workflows
Optimizely Opal and Gemini AI are changing how marketing teams work. The Arch of the North explains how agentic AI turns creativity and data into automated, intelligent workflows that scale.
4 min read
Artificial IntelligenceDXP
Sitecore + Gradial
Sitecore and Gradial are redefining marketing operations with agentic AI that turns briefs into live campaigns. The Arch of the North explains how automation and orchestration are changing DXPs.
3 min read