
Evaluating AEM vs Sanity
A mid-market B2B company evaluated Adobe Experience Manager and Sanity against five criteria. The results reveal why purpose-built headless platforms are reshaping enterprise CMS decisions.

“Good engineers solve problems. Great engineers remove the reason those problems exist in the first place.”
Erika Halberg is the Director of Engineering and DXP Platforms at HT Blue, where she leads platform strategy, engineering innovation, and AI orchestration across the company’s digital experience ecosystem. With more than twenty years of experience in enterprise software and large scale systems, she brings the discipline of big tech engineering into the world of composable digital platforms.
Before joining HT Blue, Erika spent over a decade leading Java engineering teams at global technology companies. She designed distributed systems, built scalable APIs, and architected complex microservice environments that power millions of daily transactions. Her work focused on cloud native development, automation pipelines, and intelligent orchestration layers that support both performance and flexibility at scale.
Her leadership philosophy is rooted in clarity, craft, and collaboration. She believes that complex systems can be made intuitive when they are designed with empathy for the people who use them. Erika’s teams are known for building reliable automation workflows and elegant solutions that allow organizations to move faster with confidence.

A mid-market B2B company evaluated Adobe Experience Manager and Sanity against five criteria. The results reveal why purpose-built headless platforms are reshaping enterprise CMS decisions.

After two decades building systems at scale, I've learned: organization size tells you nothing about which platform to buy. Small startups run AEM. Fortune 500s use Sanity. Match platform to goals.

DXPs face consolidation as AI hype meets ROI demands. What our our 2026 Predictions?

Enterprise DXP leaders are locked in an AI arms race, but is it solving real customer problems? An analysis of how Optimizely, Sitecore, and Adobe's AI strategies may be missing the mark.

Exploring the reasons why organizations are moving away from Adobe Experience Manager despite its strong position in Gartner's Magic Quadrant.

For years, Drupal and Joomla owned the 'developer's CMS' title—powerful platforms that developers loved but marketers struggled with. Now Sanity has claimed that crown by doing something revolutionary

The latest Forrester Wave shows DXPs are now powered by agentic AI. But success requires more than a great platform and you need the right partner.

Agencies keep failing at information architecture because they start with content instead of data. True IA begins with understanding your data model.

Many marketers fear headless CMS platforms, but they actually unlock faster performance, better flexibility, and more control for marketing teams.

You're on Sitecore 8.x or 9.x or maybe 10.x and you're looking at an aging, slow, clunky implementation that you're wondering what to do. Renew? Keep upgrading? What choices do you have?

HT Blue doesn’t enforce Agile because we’ve moved beyond it. Like Big Tech, we believe real agility comes from orchestration, not process.

Erika Halberg shares how HT Blue uses AI and Google Dynamic Insights to create adaptive content workflows that help authors personalize, optimize, and improve digital experiences in real time.

Discover how we transitioned from WordPress to a headless architecture to achieve modern SEO, AEO, and GEO excellence.

Erika Halberg explains how Sanity’s Model Context Protocol Server brings true orchestration to content workflows, connecting AI, automation, and structured data for smarter digital experiences.