Erika Halberg

Erika Halberg

Director of Technology and Platform Lead at HT Blue
Good engineers solve problems. Great engineers remove the reason those problems exist in the first place.

Erika Halberg is the Director of Engineering and DXP Platforms at HT Blue, where she leads platform strategy, engineering innovation, and AI orchestration across the company’s digital experience ecosystem. With more than twenty years of experience in enterprise software and large scale systems, she brings the discipline of big tech engineering into the world of composable digital platforms.

Before joining HT Blue, Erika spent over a decade leading Java engineering teams at global technology companies. She designed distributed systems, built scalable APIs, and architected complex microservice environments that power millions of daily transactions. Her work focused on cloud native development, automation pipelines, and intelligent orchestration layers that support both performance and flexibility at scale.

Her leadership philosophy is rooted in clarity, craft, and collaboration. She believes that complex systems can be made intuitive when they are designed with empathy for the people who use them. Erika’s teams are known for building reliable automation workflows and elegant solutions that allow organizations to move faster with confidence.

Areas of Expertise

developmentprogrammingcodingsystem architecturedigital transformationsinnovationnative app developmentweb development

Articles by Erika Halberg

14 articles
AEM vs Sanity
DXPHeadless+2 more

Evaluating AEM vs Sanity

A mid-market B2B company evaluated Adobe Experience Manager and Sanity against five criteria. The results reveal why purpose-built headless platforms are reshaping enterprise CMS decisions.

10 min read
DXP pricing
DXP

Are Enterprise DXPs Worth the Price of Admission in 2026?

After two decades building systems at scale, I've learned: organization size tells you nothing about which platform to buy. Small startups run AEM. Fortune 500s use Sanity. Match platform to goals.

16 min read
2026 DXP Predictions
DXPArtificial Intelligence+1 more

5 Bold Predictions for DXPs and AI in 2026

DXPs face consolidation as AI hype meets ROI demands. What our our 2026 Predictions?

6 min read
AI overload
Artificial IntelligenceDXP+1 more

The AI Distraction: Are Enterprise DXP Leaders Losing Their Way?

Enterprise DXP leaders are locked in an AI arms race, but is it solving real customer problems? An analysis of how Optimizely, Sitecore, and Adobe's AI strategies may be missing the mark.

12 min read
Adobe Experience Manager The future is composable
DXPHeadless+1 more

Why Smart Organizations Are Leaving Adobe Experience Manager

Exploring the reasons why organizations are moving away from Adobe Experience Manager despite its strong position in Gartner's Magic Quadrant.

6 min read
Passing the CMS crown to Sanity
SanityDXP+1 more

The Developer's CMS: How Sanity Claimed the Crown That Drupal and Joomla Couldn't Keep

For years, Drupal and Joomla owned the 'developer's CMS' title—powerful platforms that developers loved but marketers struggled with. Now Sanity has claimed that crown by doing something revolutionary

12 min read
The Forrester Wave
DXPOptimizely+1 more

The Forrester Wave Reveals the Future of DXPs: Why Your Partner Is More Important Than Your Platform

The latest Forrester Wave shows DXPs are now powered by agentic AI. But success requires more than a great platform and you need the right partner.

4 min read
IA and data
Thought Leadership

Why Agencies Keep Getting Information Architecture Wrong

Agencies keep failing at information architecture because they start with content instead of data. True IA begins with understanding your data model.

4 min read
Confused Headless
Thought LeadershipDXP

Marketers Are Terrified of Headless and They Shouldn’t Be

Many marketers fear headless CMS platforms, but they actually unlock faster performance, better flexibility, and more control for marketing teams.

3 min read
Sitecore to Sanity Migration
DXP

Migrating from Sitecore to Sanity.io: A Modern Approach to Content

You're on Sitecore 8.x or 9.x or maybe 10.x and you're looking at an aging, slow, clunky implementation that you're wondering what to do. Renew? Keep upgrading? What choices do you have?

4 min read
AI and humans working together with Agile in the rearview mirror
Thought Leadership

Why HT Blue Doesn’t Enforce Agile and Why Big Tech Eventually Agreed

HT Blue doesn’t enforce Agile because we’ve moved beyond it. Like Big Tech, we believe real agility comes from orchestration, not process.

4 min read
google-analytics-blog
DXP

How AI and Google Dynamic Insights Are Redefining Content Workflows in Our DXPs

Erika Halberg shares how HT Blue uses AI and Google Dynamic Insights to create adaptive content workflows that help authors personalize, optimize, and improve digital experiences in real time.

2 min read
Modern SEO Architecture
DXPHeadless+1 more

When the Best WordPress Plugins Aren't Enough: Our Journey to Modern SEO, AEO, and GEO Excellence

Discover how we transitioned from WordPress to a headless architecture to achieve modern SEO, AEO, and GEO excellence.

8 min read
banner
DXPSanity

Why Sanity’s Model Context Protocol Server Unlocks the Next Level of Automation

Erika Halberg explains how Sanity’s Model Context Protocol Server brings true orchestration to content workflows, connecting AI, automation, and structured data for smarter digital experiences.

3 min read