When I first read about Sanity’s Model Context Protocol (MCP) Server, I actually smiled. Not the polite kind of smile but the genuine kind that happens when a platform you already trust finally introduces something you have been waiting for. For us at HT Blue, this is one of those moments.
The new MCP Server represents something much bigger than another API endpoint or developer feature. It is the bridge between structured content and intelligent automation. For years, content platforms have stopped just short of true orchestration, where your CMS can communicate with your models, workflows, and even AI agents in context. Sanity has now made that possible.
From Content Management to Content Intelligence
At HT Blue, we have always viewed Sanity as a foundational piece of our composable DXP framework. The flexibility of its schema, the real time collaboration model, and its developer first philosophy have made it ideal for the kind of scalable, API driven experiences we build.
With the MCP Server, the conversation shifts from “how do we model content” to “how do we make content aware of the models that use it.” Imagine an engineering workflow where Sanity data does not live in isolation. It becomes part of the feedback loop. AI systems can now understand the structure of your content, infer intent, and suggest model improvements or automation tasks in real time.
What This Means for HT Blue
We are already experimenting with the MCP Server to drive deeper automation in our internal build pipeline. Consider this:
• AI Orchestration: Our internal chat agents can now reference the live Sanity schema to generate or modify content directly in context without breaking structure or governance.
• DXP Automation: Sanity becomes an orchestration hub that feeds data and content intelligence into our headless framework, bridging systems such as Sitecore XM Cloud, Optimizely, and Cloudflare Workers.
• Continuous Intelligence: Developers can integrate model validation, schema evolution, and automation triggers without leaving the environment they already work in.
This is a feature that connects many moving parts. It is not a futuristic concept or buzzword. It is a working implementation that makes the next evolution of composable digital experience real and practical.
Where We Are Going Next
The MCP Server gives us a foundation to explore what I call intent aware systems — platforms that do more than store data. They interpret what needs to happen next. In the coming months, we will share how we are connecting Sanity, MCP, and our own AI orchestration layer to automatically generate data models, validate content integrity, and trigger real time deployments.
After spending two decades leading engineering teams through waves of technological change, I can say this one feels different. Sanity is not just adding features. It is redefining how developers, strategists, and AI systems collaborate. And at HT Blue, we are ready to build what comes next.
