A collection of our experts thoughts
Claude, GPT, Gemini, and Llama share one ancestor: a 2017 Google paper. How it, plus GPUs, scaling laws, and human feedback, launched an industry of look-alike AI.
SitecoreAI removed the infrastructure, upgrades, and manual migration that made Sitecore builds cost seven figures. Here is how we deliver for under $100K.
AEO and GEO agencies are selling the same secret sauce SEO firms sold twenty years ago. Here is what AI search actually rewards, and what to ask before you buy.
Every agency rebranded as an AI agency overnight. But when clients hold the same tools, the real edge is knowing when to throw the AI output away.
We upgraded two clients to Sitecore 10.5 in days. Here is why this release is cheaper than agencies are pricing it, and where the real work actually sits.
WebMCP has moved from proposal to Chrome origin trial. Most of the work to get a site agent-ready has nothing to do with the API, and none of it fixes your AEO or GEO visibility. Here is what does.
Two thirds of Google searches now end without a click. Here is the honest business case for building a proprietary intelligence model instead of more content.
An idea on Tuesday morning is a live page Tuesday afternoon. Inside the stack marketers are using to get there, why it is genuinely good, and the one layer worth keeping.
AI agents are already clicking through interfaces built for humans. WebMCP lets your site declare what its tools actually do, so agents call them directly instead of guessing at your DOM.
The AIQ Blueprint turns how your organization evaluates and decides into a continuously operating intelligence system, powered by purpose-built AI agents.
Claude now watermarks the text it generates. The mechanism is narrower than the panic suggests, but it points at a real shift: provenance is becoming part of the infrastructure of the web.
Sitecore XP 10.5 shipped August 5, 2026. Reading the release notes closely, it is a maintenance release, and that is useful information for planning.
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