A collection of our experts thoughts
Sitecore XP 10.5 was scheduled for early 2025. As of May 2026, it has not shipped. The pattern of what has and hasn't happened since tells a more honest story than the press releases.
Most client engagements start with three words: we need a website. Here is how we translate that into a stack the client can actually use.
Sitecore's Managed Cloud arrangement with Americaneagle.com paired with the four-year Velocity Program hands operational and strategic privileges to a single agency. Customers are looking for the door
Sitecore Agentic Studio gets all the demos, but the Marketer MCP server is the more ambitious work. Here's why the visual workflow editor sits in no man's land between marketers and developers
Agencies are pitching agentic AI migrations at half the cost and double the speed. The math doesn't work, the research doesn't support it, and the cleanup work is starting to pile up.
A pragmatic look at which DXP platforms healthcare engineering teams can actually trust with PHI, and the questions that matter beyond a signed BAA.
Optimizely CMS 13 is a platform realignment, not an incremental release. Here's how we scope, audit, and streamline the upgrade for enterprise teams still on CMS 12.
At Opticon 2025, a prospective client asked: does Optimizely even have a CMS? With all the focus on Opal, the question deserves an honest answer.
GEO guides focus on writing tactics. But the real leverage is in your architecture. If your CMS stores content as page-shaped HTML blobs, AI struggle sto extract, cite, and recommend your brand.
A CMS was invented to let non-technical people put content into a database and display it on a website. AI tools do the same thing, with any data store, through conversation. AI is your CMS
License fees never tell the whole story. Here are the five criteria that separate a CMS that empowers your marketing team from one that holds it hostage.
Most agency-led DXP evaluations are expensive theater. The platform was chosen before you signed the SOW. Here's what's really going on, and how the DXP Scorecard changes the equation.
Last updated
