marla-quinn

Marla Quinn

Marketing Director at HT Blue
Great marketing is not about telling stories. It is about earning belief.

Marla Quinn is the Marketing Director at HT Blue, where she turns complex AI systems and digital engineering into stories people actually want to read.

She leads brand strategy, creative direction, and thought leadership for HT Blue, blending the precision of data with the honesty of good writing. Marla believes great marketing is not about buzzwords. It is about earning belief through clarity, consistency, and confidence.

Areas of Expertise

Marketing StrategyAI StorytellingBrand LeadershipContent StrategyDXP InnovationThought LeadershipAI Orchestration

Articles by Marla Quinn

7 articles
SEO and GEO and AEO Framework
Thought Leadership

The 2026 SEO Framework: What Enterprise Content Teams Need to Know About SEO, AEO, and GEO

Gartner predicts search volume will drop 25% by 2026. Learn how enterprise teams must adapt to SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

11 min read
Budget friendly CMS
SanityThought Leadership+2 more

Enterprise Features on a WordPress Budget: How Sanity's 2025 Evolution Made It Our Most Adopted CMS

Sanity's Spring Release 2025 transformed it from a headless CMS into a Content Operating System, delivering enterprise-grade capabilities at a fraction of the cost of platforms like AEM.

11 min read
Brand Threat
Thought Leadership

The Coca-Cola Christmas Catastrophe: Why AI Is Your Brand's Biggest Risk in 2026

AI-generated Christmas ad backfired spectacularly. Marketing expert Marla Quinn explains why AI represents the single biggest threat to brand trust in 2025 and how to protect your brand equity.

7 min read
Sanity ROI
SanityThought Leadership

The Budget-Friendly Trap: How WordPress Was Costing Us More Than We Thought

For decades, our clients chose WordPress because it seemed budget-friendly. But after migrating select clients to Sanity, we discovered the hidden costs that made the 'cheap' CMS expensive.

9 min read
Sanity at the center
DXPHT Blue News+2 more

Why is the Marketing Director Blogging About Sanity?

Discover why we migrated from WordPress to Sanity and why our clients love it. Speed, security, and marketing flexibility.

3 min read
AI robot race
Thought LeadershipArtificial Intelligence

HT Blue Chose not to be AI First or AI Fast and our clients won

HT Blue research shows AI is the biggest threat to brand trust. AI first or fast breaks loyalty. We build systems where AI earns its place.

7 min read
small-business-package
HT Blue News

Big Results for Small Businesses: The HT Blue Small Business Package Is Here

We are excited to launch the HT Blue Small Business Package, bringing enterprise level design, development, hosting, and SEO to small businesses that want big results.

2 min read