SitecoreDXP
Latest Sitecore Version in 2026: What Marketing Teams Need to Know
Still on Sitecore XP or XM? The latest version, SitecoreAI, is the biggest platform shift in Sitecore history. Here's what marketing teams need to know.
10 min read
Marla Quinn
Marketing Director at HT Blue
“Great marketing is not about telling stories. It is about earning belief.”
Marla Quinn is the Marketing Director at HT Blue, where she turns complex AI systems and digital engineering into stories people actually want to read.
She leads brand strategy, creative direction, and thought leadership for HT Blue, blending the precision of data with the honesty of good writing. Marla believes great marketing is not about buzzwords. It is about earning belief through clarity, consistency, and confidence.
Areas of Expertise
Marketing StrategyAI StorytellingBrand LeadershipContent StrategyDXP InnovationThought LeadershipAI Orchestration
Articles by Marla Quinn
13 articles
SitecoreDXP+1 more
Why Healthcare Chooses Sitecore Over Every Other CMS
Healthcare is the fastest-growing CMS vertical, yet HIPAA compliance eliminates most platforms. Here is why leading health systems trust Sitecore.
9 min read
SitecoreDXP+1 more
SitecoreAI’s February Conversion Optimization Release: Practical Tools for Real Gains
SitecoreAI’s February 11th Conversion Optimization release delivers practical capabilities—marketer-owned search, affinity-based personalization, identity resolution, and new analytics dashboards
7 min read
Artificial IntelligenceAI Automation+1 more
Most of Your Website Is Invisible. An AI Content Audit Shows You What You're Missing.
Enterprise websites average 10M+ pages but only 3.5% receive organic traffic. AI-powered content auditing finds what manual reviews miss.
8 min read
Artificial IntelligenceDXP+1 more
AEO: The New Marketing Imperative That Will Determine Your Visibility
With search traffic expected to decline 40% over three years, marketing leaders must shift from optimizing for rankings to optimizing for AI selection and AEO
9 min read
AI AutomationThought Leadership
Put Down the AI Hammer: Why Problem-First Beats AI-First for Agencies
Digital agencies keep rebranding as "AI-first" and building one shiny AI hammer they try to swing at every client problem.
12 min read
Thought Leadership
The 2026 SEO Framework: What Enterprise Content Teams Need to Know About SEO, AEO, and GEO
Gartner predicts search volume will drop 25% by 2026. Learn how enterprise teams must adapt to SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
11 min read
SanityThought Leadership+2 more
Enterprise Features on a WordPress Budget: How Sanity's 2025 Evolution Made It Our Most Adopted CMS
Sanity's Spring Release 2025 transformed it from a headless CMS into a Content Operating System, delivering enterprise-grade capabilities at a fraction of the cost of platforms like AEM.
11 min read
Thought Leadership
The Coca-Cola Christmas Catastrophe: Why AI Is Your Brand's Biggest Risk in 2026
AI-generated Christmas ad backfired spectacularly. Marketing expert Marla Quinn explains why AI represents the single biggest threat to brand trust in 2025 and how to protect your brand equity.
7 min read
SanityThought Leadership
The Budget-Friendly Trap: How WordPress Was Costing Us More Than We Thought
For decades, our clients chose WordPress because it seemed budget-friendly. But after migrating select clients to Sanity, we discovered the hidden costs that made the 'cheap' CMS expensive.
9 min read
DXPHT Blue News+2 more
Why is the Marketing Director Blogging About Sanity?
Discover why we migrated from WordPress to Sanity and why our clients love it. Speed, security, and marketing flexibility.
3 min read
Thought LeadershipArtificial Intelligence
HT Blue Chose not to be AI First or AI Fast and our clients won
HT Blue research shows AI is the biggest threat to brand trust. AI first or fast breaks loyalty. We build systems where AI earns its place.
7 min read
HT Blue News
Big Results for Small Businesses: The HT Blue Small Business Package Is Here
We are excited to launch the HT Blue Small Business Package, bringing enterprise level design, development, hosting, and SEO to small businesses that want big results.
2 min read